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Building an
exciting future on
a strong heritage

Hock Seng Food Pte Ltd, a wholly-owned subsidiary of Hosen Group Ltd, was established in the 1970s. The Company was publicly-listed on Singapore Stock Exchange in September 2004 and adopted the current name “Hosen Group Ltd”.

Hosen Group Ltd, once an importer, exporter and distributor of branded consumer goods, have since evolved and transformed itself to become a brand owner and manufacturer with a portfolio of consumer goods brands with an extensive distribution network globally.
Headquartered in Singapore and with its subsidiaries in Singapore, Malaysia and China, Hosen Group Ltd has grown to become one of Asia’s established and dominant players in the fast-moving consumer goods (“FMCG”) business, specialising in consumer-packaged food.

Corporate
Purposes & Strategies

Our objective is to broaden our reach beyond our domestic market and explore new international markets for additional revenue streams. We consistently seek out opportunities for strategic alliances.

Our strategy involves building a robust brand presence in our market by employing effective marketing campaigns, innovative packaging and targeted advertising to capture and retain consumer interest and loyalty.

We form partnerships with retailers, distributors and suppliers to extend our market presence and improve operational efficiency. These strategic partnerships guarantee and facilitate improved shelf placements, promotional prospects and cost-effective measures.

We maintain on-going interactions with our customers to gain a profound understanding of their evolving requirements. Our commitment is to provide outstanding customer experiences through customised products and responsive customer support.

In the fast-moving consumer goods (FMCG) food sector, continuous product innovation holds significant value. Our efforts focus on introducing new flavours, variations and packaging formats to captivate existing customers and entice new ones.

Simultaneously, we continually allocate resources to enhance our e-commerce platforms and digital marketing initiatives. To ensure customer convenience, we operate multiple online storefronts where customers can make direct purchases and benefit from hassle-free delivery options.

Our primary focus is on innovation and technological progress to maintain our competitiveness. We wholeheartedly adopt digital technologies to enhance efficiency, streamline operations and enrich customer interactions.

This encompasses the adoption of cloud-based systems, data analytics, and machine automation. Effective supply chain management is of paramount importance in ensuring that our products are delivered to customers promptly and in impeccable condition. Our dedication lies in optimising logistics, distribution, and inventory management to reduce costs and guarantee product availability.

Prioritising employee well-being is integral to fostering a positive and productive work environment. Our efforts are centered around crafting an environment that promotes work-life balance and encourages ongoing employee development. When employees feel supported and valued, they are more likely to be engaged, motivated, and resilient. This commitment to employee well-being not only elevates job satisfaction but also plays a pivotal role in shaping a workplace culture that fosters sustained success and employee retention.

A motivated and satisfied workforce is crucial for our success. We believe when we take care of our employees, they will take care of our businesses.

Embracing sustainability and reducing packaging materials while prioritising recycling is a critical step towards mitigating environmental impact. As the global awareness of climate change and ecological preservation grows, we recognise the importance of minimising our carbon footprint. We adopt sustainable practices in our business model through sourcing ingredients responsibly, using eco-friendly packaging when possible and reducing unnecessary plastic materials in our products. By collectively committing to sustainable practices in packaging and recycling, we contribute to a healthier environment for current and future generations.

Supporting charitable causes and giving back to the community is also our way of making a positive impact. We give back to the society through financial donations and product sponsorships to improve the well-being of those in need. By supporting charitable causes, we hope to make a difference in the lives of others and also contribute to building a stronger and more resilient community.

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consumed worldwide daily

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and counting

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our brands

Explore our portfolio of
diverse consumer brands

Hosen Quality

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Fortune

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Hosen Select

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Living Forest

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Highway

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Fortune Tuna

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Sincero

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Cocoa Grande

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Calbuco

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Royal Select

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Hosen Quality

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Fortune

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Hosen Select

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Living Forest

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Highway

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Fortune Tuna

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Sincero

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Cocoa Grande

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Calbuco

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Royal Select

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Global Presence

Over the decades, Hosen Group has developed a good client base in our overseas network and gain a reputation for delivering high quality products and providing excellent customer support.
Our Export Division has developed an extensive and robust distribution network that spans more than 40 countries across Asia, Europe, Middle East, Africa and Oceanic countries over the last 50 years and counting. Today, you can find our well-known brands and products in various continents around the world. We will continue to push boundaries and supply our house brands and other FMCG products through an efficient and cost-effective distribution network in both our domestic and international markets.

South Asia

Europe

North Asia

Africa

Asean

Middle East

Oceania &
Pacific

Our Partners

Contact us

We value your connection with us. If you have any inquiry, feedback or just want to say hello, feel free to reach out to us today!