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WHO WE ARE

Hock Seng Food Pte Ltd, a wholly-owned subsidiary of Hosen Group Ltd, was established in the 1970s. The Company was publicly-listed on Singapore Stock Exchange in September 2004 and adopted the current name “Hosen Group Ltd”.

Hosen Group Ltd, once an importer, exporter and distributor of branded consumer goods, have since evolved and transformed itself to become a brand owner and manufacturer with a portfolio of consumer goods brands with an extensive distribution network globally.

Headquartered in Singapore and with its subsidiaries in Singapore, Malaysia and China, Hosen Group Ltd has grown to become one of Asia’s established and dominant players in the fast-moving consumer goods (“FMCG”) business, specialising in consumer-packaged food.

A well-structured and efficient distribution network has been a critical component to the company’s success in its supply chain management. Our experienced team plays a pivotal role in ensuring our products reach customers in a timely and cost-efficient manner. We have also established partnerships with a wide range of customers in various markets, from supermarket chains, quick service restaurants (“QSR”), HoReCa (“hotel, restaurant, catering”) and E-commerce platforms. These partnerships ensure that the company’s products are readily available to consumers through multiple channels, catering to their unique experience.

The Company places its primary focus to bringing the finest food and beverage products to the marketplace, catering to the needs of discerning consumers from diverse backgrounds and ethnicities. We are committed to providing the communities, households and businesses with great tasting, healthy and convenient food solutions, delivering them through our brands. Our relentless pursuit towards quality and product excellence has won us several accolades throughout our journey.

The Company was also awarded
Singapore 1000 Company (Public
Listed) for many consecutive years!

Our Expertise

Over the years, our company has strategically assembled a highly proficient team of individuals, each bringing unique skills and experiences to the table. Our collective expertise extends across various domains, encompassing manufacturing, product & brand development, marketing, sales & distribution, as well as global export. This multidisciplinary approach allows us to navigate the intricacies of the market with agility and precision. 

Our team’s dedication to excellence is reflected in our seamless coordination and ability to deliver high-quality products and services. Additionally, our global perspective is enhanced through our proficiency in international export, enabling us to reach and serve diverse markets around the world. 

Together, our team is committed to driving innovation, fostering growth, and maintaining the highest standards of quality across all facets of our operations.

Manufacturing
Product and Brand Development
Marketing
Sales & Distribution
Global Export

Manufacturing

At the heart of our company lies a profound expertise in the art of crafting exquisite chocolates. Meticulous attention is devoted to every phase of the chocolate-making journey, from sourcing the finest ingredients to the production of exceptional chocolates, our commitment to quality is unwavering.

Leveraging on our own research and development team and with state-of-the-art machinery, each piece of chocolate is handcrafted with devotion, ensuring a delightful taste experience for our chocolate enthusiasts. 

Proudly FSSC 22000, HACCP and Halal Certified, our products undergo rigorous quality controls, ensuring they meet approved specifications. From our humble beginnings in Singapore, we have rapidly expanded to become a global presence, with our delectable chocolate creations grace various corners of the world.

Product and Brand Development

Our Product and Brand Development team is the creative engine driving innovation and excellence in our company. Comprising talented individuals with a keen understanding of market trends and consumer preferences, this team is at the forefront of shaping our product offerings and defining our brand identity.

From ideation to execution, we meticulously craft strategies that not only meet but exceed customer expectations. With a blend of market insight, creativity, and strategic thinking, our team is dedicated to developing products that resonate with our target audience and contribute to the overall success and growth of our brands. Through collaborative efforts and a passion for excellence, our team brings new ideas to life and fortifies the brand’s position in the market.

Committed to continuous improvement, we strive to stay ahead of the curve, adapting to the ever-evolving landscape of consumer needs and industry advancements. Together, we drive the evolution of our brands, creating products that resonate with our audience and leave a lasting impression in the marketplace.

Marketing

Our dynamic marketing team is the driving force behind the visibility and success of our brands. Comprising of creative minds, innovative strategists and with a deep understanding of consumer behaviour, our team orchestrates campaigns that captivate audiences and propel our brands forward.

We thrive on innovation, constantly exploring new avenues to connect with our audience and stay ahead in the competitive landscape. From digital marketing to traditional channels, we employ a holistic approach, ensuring a seamless and impactful brand presence. Our team is not just about promotions; it is about building meaningful connections and telling compelling stories that leave a lasting impression.

With a passion for excellence and a commitment to staying ahead of industry trends, our marketing team ensures that our brands remain not just relevant but also a leader in the industry. We are dedicated to elevating our brands and fostering enduring relationships with our customers.

Sales & Distribution

At the core of our brands’ successes are the indispensable contribution of our Sales & Distribution team, a group of highly skilled professionals driving our market presence. Comprising both Retail and Foodservice divisions, these teams navigate various channels and sectors within the industry.

Our dedicated Retail Team is instrumental in showcasing our products to consumers across diverse retail channels such as supermarkets, warehouse clubs, minimarts, and convenience stores. Comprising skilled professionals, this team plays a pivotal role in our brands’ visibility and consumer engagement. Establishing a direct presence in these retail spaces enables us to promptly introduce new products and gather immediate consumer feedback, particularly crucial in the fast-moving consumer goods (FMCG) industry where innovation is paramount. By closely monitoring market trends and consumer preferences, our Retail Team ensures our products are not only accessible but also resonate with the ever-evolving needs of consumers. Their dedication to excellence in positioning and showcasing our offerings contributes significantly to our success in the dynamic retail landscape.

Our adept Foodservice Team in Singapore, Malaysia, and China cater to a broad clientele, including hotels, restaurants, airlines, clubs, caterers, cafes, ship-chandlers, bakeries, and dessert chain stores. Beyond supplying products and ensuring responsive services, we actively collaborate with our clients, engaging in co-creation and contributing to their menu innovation. Our commitment extends beyond meeting their immediate needs; we strive to be a valuable partner in their culinary journey, adapting our offerings and services to align seamlessly with the evolving dynamics of the foodservice industry. With passion and precision, our Foodservice Team stands as a trusted ally for culinary businesses seeking not just quality products but a collaborative and forward-thinking partnership.

Global Export

Our Export Division is the driving force behind our global reach, establishing a robust clientele spanning over 40 countries within our expansive international network. Comprising dedicated professionals, this team is instrumental in cultivating and expanding our client base by delivering top-tier products and exceptional services. Their expertise goes beyond traditional export roles, as they actively engage in providing comprehensive solutions to meet the unique needs of our international clientele.

With a deep understanding of global markets, the Export Team plays a pivotal role in solidifying our company’s reputation as a reliable and agile player on the global stage.

Corporate
Purposes & Strategies

Our objective is to broaden our reach beyond our domestic market and explore new international markets for additional revenue streams. We consistently seek out opportunities for strategic alliances.

Our strategy involves building a robust brand presence in our market by employing effective marketing campaigns, innovative packaging and targeted advertising to capture and retain consumer interest and loyalty.

We form partnerships with retailers, distributors and suppliers to extend our market presence and improve operational efficiency. These strategic partnerships guarantee and facilitate improved shelf placements, promotional prospects and cost-effective measures.

We maintain on-going interactions with our customers to gain a profound understanding of their evolving requirements. Our commitment is to provide outstanding customer experiences through customised products and responsive customer support.

In the fast-moving consumer goods (FMCG) food sector, continuous product innovation holds significant value. Our efforts focus on introducing new flavours, variations and packaging formats to captivate existing customers and entice new ones.

Simultaneously, we continually allocate resources to enhance our e-commerce platforms and digital marketing initiatives. To ensure customer convenience, we operate multiple online storefronts where customers can make direct purchases and benefit from hassle-free delivery options.

Our primary focus is on innovation and technological progress to maintain our competitiveness. We wholeheartedly adopt digital technologies to enhance efficiency, streamline operations and enrich customer interactions.

This encompasses the adoption of cloud-based systems, data analytics, and machine automation. Effective supply chain management is of paramount importance in ensuring that our products are delivered to customers promptly and in impeccable condition. Our dedication lies in optimising logistics, distribution, and inventory management to reduce costs and guarantee product availability.

Prioritising employee well-being is integral to fostering a positive and productive work environment. Our efforts are centered around crafting an environment that promotes work-life balance and encourages ongoing employee development. When employees feel supported and valued, they are more likely to be engaged, motivated, and resilient. This commitment to employee well-being not only elevates job satisfaction but also plays a pivotal role in shaping a workplace culture that fosters sustained success and employee retention.

A motivated and satisfied workforce is crucial for our success. We believe when we take care of our employees, they will take care of our businesses.

Embracing sustainability and reducing packaging materials while prioritising recycling is a critical step towards mitigating environmental impact. As the global awareness of climate change and ecological preservation grows, we recognise the importance of minimising our carbon footprint. We adopt sustainable practices in our business model through sourcing ingredients responsibly, using eco-friendly packaging when possible and reducing unnecessary plastic materials in our products. By collectively committing to sustainable practices in packaging and recycling, we contribute to a healthier environment for current and future generations.

Supporting charitable causes and giving back to the community is also our way of making a positive impact. We give back to the society through financial donations and product sponsorships to improve the well-being of those in need. By supporting charitable causes, we hope to make a difference in the lives of others and also contribute to building a stronger and more resilient community.

Headquarters

  • 267 Pandan Loop, Singapore 128439
Tel: +65 6595 9222
Fax: +65 6779 0186
Linkedin
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