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At the heart of our company lies a profound expertise in the art of crafting exquisite chocolates. Meticulous attention is devoted to every phase of the chocolate-making journey, from sourcing the finest ingredients to the production of exceptional chocolates, our commitment to quality is unwavering.

Leveraging on our own research and development team and with state-of-the-art machinery, each piece of chocolate is handcrafted with devotion, ensuring a delightful taste experience for our chocolate enthusiasts.

Proudly HACCP and Halal Certified, our products undergo rigorous quality controls, ensuring they meet approved specifications. From our humble beginnings in Singapore, we have rapidly expanded to become a global presence, with our delectable chocolate creations grace various corners of the world.

Product and Brand Development

Our Product and Brand Development team is the creative engine driving innovation and excellence in our company. Comprising talented individuals with a keen understanding of market trends and consumer preferences, this team is at the forefront of shaping our product offerings and defining our brand identity.

From ideation to execution, we meticulously craft strategies that not only meet but exceed customer expectations. With a blend of market insight, creativity, and strategic thinking, our team is dedicated to developing products that resonate with our target audience and contribute to the overall success and growth of our brands. Through collaborative efforts and a passion for excellence, our team brings new ideas to life and fortifies the brand’s position in the market.

Committed to continuous improvement, we strive to stay ahead of the curve, adapting to the ever-evolving landscape of consumer needs and industry advancements. Together, we drive the evolution of our brands, creating products that resonate with our audience and leave a lasting impression in the marketplace.


Our dynamic marketing team is the driving force behind the visibility and success of our brands. Comprising of creative minds, innovative strategists and with a deep understanding of consumer behaviour, our team orchestrates campaigns that captivate audiences and propel our brands forward.

We thrive on innovation, constantly exploring new avenues to connect with our audience and stay ahead in the competitive landscape. From digital marketing to traditional channels, we employ a holistic approach, ensuring a seamless and impactful brand presence. Our team is not just about promotions; it is about building meaningful connections and telling compelling stories that leave a lasting impression.

With a passion for excellence and a commitment to staying ahead of industry trends, our marketing team ensures that our brands remain not just relevant but also a leader in the industry. We are dedicated to elevating our brands and fostering enduring relationships with our customers.

Sales & Distribution

At the core of our brands’ successes are the indispensable contribution of our Sales & Distribution team, a group of highly skilled professionals driving our market presence. Comprising both Retail and Foodservice divisions, these teams navigate various channels and sectors within the industry.

Our dedicated Retail Team is instrumental in showcasing our products to consumers across diverse retail channels such as supermarkets, warehouse clubs, minimarts, and convenience stores. Comprising skilled professionals, this team plays a pivotal role in our brands’ visibility and consumer engagement. Establishing a direct presence in these retail spaces enables us to promptly introduce new products and gather immediate consumer feedback, particularly crucial in the fast-moving consumer goods (FMCG) industry where innovation is paramount. By closely monitoring market trends and consumer preferences, our Retail Team ensures our products are not only accessible but also resonate with the ever-evolving needs of consumers. Their dedication to excellence in positioning and showcasing our offerings contributes significantly to our success in the dynamic retail landscape.

Our adept Foodservice Team in Singapore, Malaysia, and China cater to a broad clientele, including hotels, restaurants, airlines, clubs, caterers, cafes, ship-chandlers, bakeries, and dessert chain stores. Beyond supplying products and ensuring responsive services, we actively collaborate with our clients, engaging in co-creation and contributing to their menu innovation. Our commitment extends beyond meeting their immediate needs; we strive to be a valuable partner in their culinary journey, adapting our offerings and services to align seamlessly with the evolving dynamics of the foodservice industry. With passion and precision, our Foodservice Team stands as a trusted ally for culinary businesses seeking not just quality products but a collaborative and forward-thinking partnership.

Global Export

Our Export Division is the driving force behind our global reach, establishing a robust clientele spanning over 40 countries within our expansive international network. Comprising dedicated professionals, this team is instrumental in cultivating and expanding our client base by delivering top-tier products and exceptional services. Their expertise goes beyond traditional export roles, as they actively engage in providing comprehensive solutions to meet the unique needs of our international clientele.

With a deep understanding of global markets, the Export Team plays a pivotal role in solidifying our company’s reputation as a reliable and agile player on the global stage.